2. TRACKING TECHNOLOGIES
In addition to any personal information or other information that you choose to submit through the Sites, we and our vendors may use a variety of tracking technologies, including cookies, that passively collect certain information whenever you interact with the Sites. This type of usage information may include the device you are using, your IP address, device ID, anonymous traffic data, other unique identifier, location, all of the areas within our Sites that you visit, what content you are interested in or interact with, and the time of the visit.
Types of tracking technologies we may use:
- Functional, Necessary, and Performance: To provide functionality to the Sites and help us deliver our products and services. For example, to help us route traffic between servers, retain user preferences, allow account log ins, and understand how the Sites are functioning.
- Analytics and Research: To understand, improve, and research features and content on the Sites, including how users use the Sites and the content and products that users view most frequently.
- Social Media: To provide features related to social media services, such as to enable you to share our content with your friends and networks. These tracking technologies are capable of understanding your interests and may impact content you see on social media services.
- Location: We may use location-aware technologies to locate you, including as determined by your IP address, for purposes such as verifying your location and delivering or restricting content based on your location. Our Sites may be personalized to provide you with more location-relevant content.
- Marketing and Online Behavioral Advertising: We may use tracking technologies to provide advertisements on external-party online services. Certain external parties may participate in the Digital Advertising Alliance (“DAA”) AdChoices Program and may display an Advertising Option Icon for Interest-based Ads that links to an opt-out tool which allows you to exercise certain choices regarding targeting. You can learn more about the DAA AdChoices Program at http://www.youradchoices.com/. In addition, certain advertising networks and exchanges may participate in the Network Advertising Initiative (“NAI”). NAI has developed a tool that allows consumers to opt-out of certain interest-based ads delivered by NAI members’ ad networks. To learn more about opting out of such targeted advertising or to use the NAI tool, see http://www.networkadvertising.org/choices/ . Please be aware that, even if you are able to opt-out of certain kinds of interest-based ads, you will continue to receive non-targeted ads. We are not responsible for the effectiveness of, or compliance with, external parties’ opt-out options or programs or the accuracy of their statements regarding their programs.
The Sites may enable you to change your preferences in relation to tracking technologies, including opting out of some or all of them, subject to applicable law and what tracking technologies may be necessary to enable the Sites’ functionality.
Some tracking technologies, have their own preference settings hosted on their own external online service.
We’ve implemented Google Analytics Advertising features such as dynamic remarketing, interest-based advertising, audience targeting, behavioral reporting, demographics and interests reporting, user segment analysis, device reporting, display advertising, and video ads reporting. We and our vendors may use first-party cookies or other first-party identifiers as well as third-party cookies or other third-party identifiers to deliver advertisements, create a profile of you, measure your interests, detect your demographics, detect your location, detect your device, and personalize content. For more information on how Google Analytics uses data collected through the Sites, visit: www.google.com/policies/privacy/partners/. To opt out of Google Analytics cookies, visit: http://www.google.com/settings/ads and https://tools.google.com/dlpage/gaoptout/.
To opt out of Adobe cookies, visit: https://www.adobe.com/privacy/opt-out.html.
You may be able to opt out of social media tracking technologies through your social media account. For example, you may opt out of Facebook Custom Audience by logging into your Facebook account and changing your privacy or advertising settings as per Facebook’s opt-out instructions. You may also use your Facebook account settings to unlink your Facebook account from the Sites. Twitter, Pinterest, Instagram, and other social media services may also have their own opt out services.
Please note that we do not control how other parties manage their opt-out processes.
We may combine certain automatically-collected information with other information we obtain about you, which may include data we obtain from external parties. We or external parties may collect personal information about your online activities over time and across different online services when you use the Sites.