Our Story & Timeline
W.K. Kellogg founded our company in February 1906, 118 years ago. Our company’s esteemed founder was an early conservationist, a leading philanthropist, and the original wellbeing visionary. Motivated by a passion for people, quality and innovation, he discovered toasted flakes cereal and shaped an entire industry. Those toasted flakes became world-famous as Kellogg’s Corn Flakes®. Find out more about us, our foods, and how we're making everyday moments gr-r-reat and have been for more than a century by exploring the timeline or viewing our journey of cereal below.
Our Journey of Cereal
Know our history
1894
The Creation
W.K. Kellogg changed breakfast forever by creating Corn Flakes
1906
The Founding
W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company”
1914
Corn Flakes to Canada
Kellogg’s Corn Flakes® was introduced in Canada
1915
Bran Flakes
Kellogg introduced Bran Flakes, the first high-fiber cereal
1923
Kellogg’s 1st Dietitian
Kellogg Company hired a dietitian, Mary Barber, to help create a proper diet
1928
Rice Krispies Debut
Kellogg’s® Rice Krispies® were released
1930s
W.K. Kellogg Foundation Formed
The W.K. Kellogg Foundation was founded, to help children realize their potential
1940s
Supporting US Troops
Kellogg employees produced K-rations for the U.S. armed forces during WWII
1950s
Corn Pops released
Corn Pops released
1952
Meet Tony
Tony the Tiger® was introduced along with Sugar Frosted Flakes
1953
First Honey Smacks
The present-day Honey Smacks was introduced as Sugar Smacks
1955
Special K Debut
Special K® was released and became the first cereal with seven vitamins and iron
1958
Meet Cornelius
Introduction of Cornelius®
1963
First Froot Loops
Froot Loops® introduced
1965
First Apple Jacks
Kellogg created an apple-cinnamon flavor cereal, called Apple Jacks®
1969
To the Moon
Kellogg’s® cereal was included on Apollo 11’s trip to the moon
1970
First Frosted Mini-Wheats
Kellogg’s® Frosted Mini-Wheats® cereal debuted internationally
1997
WKKI Founding
The W.K. Kellogg Institute for Food and Nutrition Research was opened
2000
Hello Kashi
Kellogg acquired Kashi® Cereal
2006
100 Years
Kellogg celebrated its 100th anniversary
2012
Krave Hits Shelves
Krave cereal was introduced
2019
Jumbo Snax
Kellogg's cereal brands are jumbo-sized and packaged for snacking anytime, anywhere.
2020
Kashi® by Kids Cereal
W.K. Kellogg by Kids cereal was introduced
2022
Insta-bowls
Insta-Bowls deliver Kellogg's cereal without the need to add milk.
2023
Introducing Kellanova and WK Kellogg Co
Kellogg unveils names for global snacking and North American cereal businesses following planned separation
2025
WK Kellogg Co Joins Ferrero Group
WK Kellogg Co begins a new journey as part of the Ferrero family – building on our legacy with the strength of a global leader in the food industry.
