Our Commitment to Transparency, Quality and Safety

From our early days, WK Kellogg has evolved our portfolio of cereals to provide consumers with more of what they want and need and less of what they don’t.

Today, the vast majority – 85 percent – of our cereal sales contain no FD&C colors and none of our products have contained Red No. 3 for years. All of our foods are safe, labeled transparently and compliant with regulations.

We look forward to continuing to work collaboratively with government. We recently met with Health and Human Services Secretary Kennedy and had a very constructive conversation. We understand the agency’s priority for more simple foods, and we are pleased to share that we are already taking action in this area. We will continue to make our foods even simpler.

• We are reformulating our cereals served in schools to not include FD&C colors. We know that students have limited choice in what they eat at school, so we will only offer them food with lower sugar, whole grains and colors from natural sources.
• In addition, we have already updated our innovation program and will not be launching any new products with FD&C colors, beginning in January 2026.
• Finally, we look forward to working with Health and Human Services and the FDA to identify ways to effectively remove FD&C colors from the small percentage of our food that contains them today.

Kellogg’s cereals have played an important role in US consumers’ lives for more than a century, and we look forward to continuing that tradition.