WIC

Little girl eating cereal

Kellogg's Cereal and WIC: Nourishing Families

At WK Kellogg, we want to make eating well easy for everyone, especially moms and kids. We value the U.S. Department of Agriculture's (USDA) Women, infant, and Children Supplement Nutrition Program (WIC). We recently made a commitment as part of the White House Conference on nutrition security to identify more ways to increase redemption of WIC foods within the program and are actively partnering with retailers to bring this to life.

WK Kellogg is committed to creating cereals that meet WIC’s nutritional requirements, including its entire line of whole grain Frosted Mini-Wheats and the first and only organic whole grain cereal, Kashi Organic Toasted Oats and Honey.

What is WIC?

  • USDA's Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) supports the health of low-income women, infants, and children up to age five. The WIC Program provides nutritious foods to supplement diets, information on healthy eating, and referrals to health care.
  • Cereal is among the foods included in the WIC program and can play an important part in providing nutrients that may be missing from many diets.

Hear why WIC moms love Kellogg’s WIC Cereals

Download Kellogg's® Recipe Flipbook (English/Spanish)

FAQs

Is there a strawberry cereal?

WK Kellogg offers Kellogg's Frosted Flakes® Strawberry Milkshake cereal, which is part of their lineup. This cereal is also listed in the Monash University Low FODMAP Diet app, making it suitable for individuals following a Low FODMAP diet. For more information, you can visit their website.

What is chocolate cereal made of?

WK Kellogg’s Krave® Chocolate Cereal is crafted for "chocovores" and features a combination of crunchy multigrain cereal shells filled with real chocolate. It is described as a decadently delicious way to start the day or enjoy as a snack anytime.

how does wk kellogg co describe kashi for healthy family breakfasts

Kashi, a brand under WK Kellogg Co, is dedicated to providing healthy family breakfasts with a focus on plant-based, nutritious ingredients. Kashi cereals are designed to make eating well easier and enjoyable, offering a variety of flavors and whole-grain options. Additionally, Kashi Organic Toasted Oats and Honey is the first and only organic whole-grain cereal available in the WIC program, supporting families in need. WK Kellogg Co actively partners with programs like WIC and school meal initiatives to ensure accessibility to nutritious cereals for families and children.