Let's Talk About Sugar
Cereal provides key nutrients and accounts for less than 5% of added sugar in American diets. Sugars occur both naturally, as in fruit and milk, and as added forms like honey and syrups. Experts suggest keeping added or free sugars to under 10% of daily calories. Many Kellogg's cereals follow this, with less than 50 calories from added sugar per serving. Sugar is not just for taste—it also adds texture, crunch, and helps keep food fresh. WK Kellogg makes cereals with less than 5g of added sugar per serving, including Rice Krispies, Corn Flakes, and Special K.
- Cereal contributes less than 5% of added sugar in American diets and provides important nutrients like fiber.
- Sugars include naturally occurring types (e.g., lactose in milk) and added sugars like syrups and brown sugar.
- US and Canada dietary guidelines recommend no more than 10% of daily calories from added or free sugars.
- Sugar enhances food taste, texture, preservation, and appearance, making it a multifunctional ingredient.
- WK Kellogg offers options under 5g of added sugar per serving, like Rice Krispies and Special K cereals.
Look past the headlines and get the facts on sugar.
Sugar is a hot topic at the moment – breakfast cereal is often drawn into the conversation and not always in a fair or factual way. Cereal contributes <5% of added sugar to American diets and is not a top 10 contributor of total sugar in Canadian diets. Cereal delivers many important nutrients, such as vitamins and minerals, and many cereals provide fiber. As well, cereal is a carrier for other nutritious foods like milk, fruit, and yogurt.
What Exactly Is Sugar?
Sugars are part of the carbohydrate family and come from a variety of different sources. There are naturally-occurring sugars such as lactose in milk or fructose in fruit, and there are added sugars like white and brown sugar, honey, and syrups. All sugars are broken down in the body into glucose for energy.
How Much Should I Be Having?
Both US and Canada's Dietary guidelines recommend consuming no more than 10% of total calories from added or free sugars. The majority of Kellogg's cereals follow this guideline, contributing <50 calories from added sugar per serving.
Why Add Sugar?
Besides the obvious answer, taste and sweetness, sugar plays a number of other functions in food. Sugar adds crunch and texture, acts as a preserve to help foods stay fresh, and promotes browning in baking.
WK Kellogg Has Tasty Cereals to Help Manage Your Sugar Intake
WK Kellogg has tasty options you can choose from that are <5g of added sugar per serving and vary in sweetness level, including Rice Krispies®, Kellogg's Corn Flakes®, Crispix® and Special K® Original, Jumbo Snax (snack size), Special K® Zero Cinnamon and Eat Your Mouth Off™ Fruity and Chocolate high protein offerings.
