Since its launch in 2019, Mission Tiger™ - led  by Tony the Tiger® - has  been dedicated to supporting middle school sports by funding new equipment, improving facilities and expanding sports programs, wherever the need exists. The first Mission Tiger project was funded on August 5, 2019, in Maryland and reached the 50th state on August 21, 2024, in North Dakota. With projects funded in all 50 states, the initiative has now donated more than $4 million and counting – supporting students and communities from coast to coast.

Mission Tiger has partnered with DonorsChoose to help more than 3,000 schools nationwide and create more than 2 million sports and play experiences for kids. By focusing on middle school sports, Mission Tiger is addressing a critical period in students' development — helping them build confidence, teamwork skills and a passion for physical activity.

We are focused on creating 2.5 million kids’ sports and play experiences in middle school sports by the end of 2025.

Fans interested in supporting this mission can participate by purchasing Kellogg's Frosted Flakes® and uploading their receipts to MissionTiger.com, sparking a $3 donation* to DonorsChoose.