W.K. Kellogg founded our company in February 1906, 118 years ago. Our company’s esteemed founder was an early conservationist, a leading philanthropist, and the original wellbeing visionary. Motivated by a passion for people, quality and innovation, he discovered toasted flakes cereal and shaped an entire industry. Those toasted flakes became world-famous as Kellogg’s Corn Flakes®. Find out more about us, our foods, and how we’re making everyday moments gr-r-reat and have been for more than a century by exploring the timeline or viewing our journey of cereal below.
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Our Story & Timeline
Know our history
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The creation
The creation
W.K. Kellogg changed breakfast forever by creating Corn Flakes
1894
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The founding
The founding
W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company”
1906
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Corn Flakes to Canada
Corn Flakes to Canada
Kellogg’s Corn Flakes® was introduced in Canada
1914
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Bran Flakes
Bran Flakes
Kellogg introduced Bran Flakes, the first high-fiber cereal
1915
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Kellogg’s 1st Dietitian
Kellogg’s 1st Dietitian
Kellogg Company hired a dietitian, Mary Barber, to help create a proper diet
1923
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Rice Krispies Debut
Rice Krispies Debut
Kellogg’s® Rice Krispies® were released
1928
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W.K. Kellogg Foundation Formed
W.K. Kellogg Foundation Formed
The W.K. Kellogg Foundation was founded, to help children realize their potential
1930s
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Supporting US Troops
Supporting US Troops
Kellogg employees produced K-rations for the U.S. armed forces during WWII
1940s
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Corn Pops released
Corn Pops released
Corn Pops released
1950
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Meet Tony
Meet Tony
Tony the Tiger® was introduced along with Sugar Frosted Flakes
1952
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First Honey Smacks
First Honey Smacks
The present-day Honey Smacks was introduced as Sugar Smacks
1953
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Special K Debut
Special K Debut
Special K® was released and became the first cereal with seven vitamins and iron
1955
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Meet Cornelius
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Meet Cornelius
Introduction of Cornelius®
1958
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First Froot Loops
First Froot Loops
Froot Loops® introduced
1963
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First Apple Jacks
First Apple Jacks
Kellogg created an apple-cinnamon flavor cereal, called Apple Jacks®
1965
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To the Moon
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To the Moon
Kellogg’s® cereal was included on Apollo 11’s trip to the moon
1969
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First Frosted Mini-Wheats
First Frosted Mini-Wheats
Kellogg’s® Frosted Mini-Wheats® cereal debuted internationally
1970
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WKKI Founding
WKKI Founding
The W.K. Kellogg Institute for Food and Nutrition Research was opened
1997
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Hello Kashi
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Hello Kashi
Kellogg acquired Kashi® Cereal
2000
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100 Years
100 Years
Kellogg celebrated its 100th anniversary
2006
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Krave Hits Shelves
Krave Hits Shelves
Krave cereal was introduced
2012
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Jumbo Snax
Jumbo Snax
Kellogg's cereal brands are jumbo-sized and packaged for snacking anytime, anywhere.
2019
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Kashi® by Kids Cereal
Kashi® by Kids Cereal
W.K. Kellogg by Kids cereal was introduced
2020
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Insta-bowls
Insta-bowls
Insta-Bowls deliver Kellogg's cereal without the need to add milk.
2022
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Introducing Kellanova and WK Kellogg Co
Introducing Kellanova and WK Kellogg Co
Kellogg unveils names for global snacking and North American cereal businesses following planned separation
2023
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