Milk being poured on cereal

Our Story & Timeline

W.K. Kellogg founded our company in February 1906, 118 years ago. Our company’s esteemed founder was an early conservationist, a leading philanthropist, and the original wellbeing visionary. Motivated by a passion for people, quality and innovation, he discovered toasted flakes cereal and shaped an entire industry. Those toasted flakes became world-famous as Kellogg’s Corn Flakes®. Find out more about us, our foods, and how we're making everyday moments gr-r-reat and have been for more than a century by exploring the timeline or viewing our journey of cereal below.

Our Journey of Cereal

Know our history

1894

The Creation

W.K. Kellogg changed breakfast forever by creating Corn Flakes

1906

The Founding

W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company”

1914

Corn Flakes to Canada

Kellogg’s Corn Flakes® was introduced in Canada

1915

To KEEP REGULAR-EAT

BRAN

Perfectly Cooked and Ready to Serve

LOOK FOR THIS SIGNATURE

15¢

Bran Flakes

Kellogg introduced Bran Flakes, the first high-fiber cereal

1923

Home Economics Department was established in 1923 by Mary Barber (center) and develop recipes using Kellogg cereals. The department also assists consumers ors and schools with nutrition, company and product information.

recipes for incorporating All-Bran The book was updated several [cut-off]

Kellogg’s 1st Dietitian

Kellogg Company hired a dietitian, Mary Barber, to help create a proper diet

1928

Rice Krispies Debut

Kellogg’s® Rice Krispies® were released

1930s

W.K. Kellogg Foundation Formed

The W.K. Kellogg Foundation was founded, to help children realize their potential

1940s

Supporting US Troops

Kellogg employees produced K-rations for the U.S. armed forces during WWII

1950s

HOW POPS WAS BORN

THE NEW BREAKFAST CEREAL

Kellogg's Corn Pops It's already sweetened • Ready for milk or cream NET WEIGHT 8 OUNCES

Created by Kellogg People- as New Service to Mothers

Battle Creek, 1950-Corn Pops, the sweet, crispy, ready-to-eat cereal that has already become a top favorite with the world's two best customers: America's mothers (who are the breakfast chefs) and the children who are the breakfast eaters.

Just the "Heart" of the Corn The plumpest, sun-ripe hearts of milled corn —the part loaded with sweet corn juices—are first slowly preroasted and sealed in their rich, sunny flavor. Then they're tenderly deep-puffed to a crisp crunch, by steadily controlled manufacture—not intermittently puffed, like popcorn—thereby releasing the natural sweetness of corn without the addition of sugar.

—That sweetness is already in it!

EACH crunchy kernel of Corn Pops is all energy; even total fat-free Corn Pops is the fuel for nutrition to build strong bodies and minds. A delicious tasting form of carbohydrates and energy for you every day. Crisp, flattened puffs absorb less liquid and the resulting low calorie content is useful to keep down weight worries.

The children who eat it will not care to "skip" their morning times when they sample Corn Pops.

LICENSED BY KELLOGG COMPANY UNDER PAT. NOS. 1, 145, 474; 1, 185, 497.

CASE NO. 3024

CORN POPS contain SUGARS, CORN MEAL, MILK FAT, ALMOND, CUPRICAMMONIUM, SALT, STRAW, OAT, QUININE CARB and MATURE FLAKED VITAMINS B, D, E, PANTOTHENIC ACID and WHITE BREAD FLOUR

Each 1 ounce (one serving) provides: 110 mgs daily adult requirement)*Thiamin 0. 15 mg., Riboflavin 0.32 mg., Niacin 5.0 mg., Calcium 138 mg. (10%) Iron 5.3 mg. (30%) Vitamin A 326 U., Calories 201 (20), Protein 4.8 Gms. Fat 0.4 Cms., Carbohydrates 32.1 Cms.

MADE BY KELLOGG COMPANY, BATTLE CREEK, MICHIGAN, U.S.A.

Corn Pops released

Corn Pops released

1952

Meet Tony

Tony the Tiger® was introduced along with Sugar Frosted Flakes

1953

SUGAR SMACKS

Sugar-Toasted Puffs of Wheat

LARGE SIZE

ATOMIC SUBMARINE offer see package back

First Honey Smacks

The present-day Honey Smacks was introduced as Sugar Smacks

1955

Special K Debut

Special K® was released and became the first cereal with seven vitamins and iron

1958

Meet Cornelius

Introduction of Cornelius®

1963

First Froot Loops

Froot Loops® introduced

1965

First Apple Jacks

Kellogg created an apple-cinnamon flavor cereal, called Apple Jacks®

1969

To the Moon

Kellogg’s® cereal was included on Apollo 11’s trip to the moon

1970

First Frosted Mini-Wheats

Kellogg’s® Frosted Mini-Wheats® cereal debuted internationally

1997

WKKI Founding

The W.K. Kellogg Institute for Food and Nutrition Research was opened

2000

Hello Kashi

Kellogg acquired Kashi® Cereal

2006

100

Bringing Our Best to You for 100 Years

Kellogg's

W.K.Kellogg

1906

2006

100 Years

Kellogg celebrated its 100th anniversary

2012

Krave Hits Shelves

Krave cereal was introduced

2019

Jumbo Snax

Kellogg's cereal brands are jumbo-sized and packaged for snacking anytime, anywhere.

2020

NO ADDED SUGAR

BLUEBERRY, APPLE & BEETROOT

MULTIGRAIN SHAPES

Kashi® by Kids Cereal

W.K. Kellogg by Kids cereal was introduced

2022

FROSTED FLAKES OF CORN

insta-bowls

add cold water & stir to create real milk

gr-r-reat anytime, anywhere

Insta-bowls

Insta-Bowls deliver Kellogg's cereal without the need to add milk.

2023

Default alt

Introducing Kellanova and WK Kellogg Co

Kellogg unveils names for global snacking and North American cereal businesses following planned separation

2025

WK Kellogg Co Joins Ferrero Group

WK Kellogg Co begins a new journey as part of the Ferrero family – building on our legacy with the strength of a global leader in the food industry.