WIC

A little girl wearing a pink vest and white long sleeved shirt mid eating a bowl of cereal while looking up towards her mother with the father holding a coffee mug smiling in the background

An Infographic with Kellogg's cereals reached 1.3 million families, Kellogg's WIC-eligible cereals with milk provide Iron, Folic Acid and Vitamin D with a spoon of cereal, and lastly Cereal is often eaten with fruit and milk boosting fiber, calcium and protein in front of a white bowl of cereal with raspberries and blueberries

Kellogg's Cereal and WIC: Nourishing Families

Ounce for ounce, cereal is the largest contributor of iron and folate among foods included in the WIC program. Both nutrients support the health of women, infants and children text on the left and on the right is an image of a woman smiling short haired brunette with red lipsticks and holding a red bowl of cereal and a spoon on the other hand. Wearing a yellow short sleeved dress sitting on a light brown leathered couch

At WK Kellogg, we want to make eating well easy for everyone, especially moms and kids. We value of the U.S. Department of Agriculture's (USDA) Women, infant, and Children Supplement Nutrition Program (WIC). We recently made a commitment as part of the White House Conference on nutrition security to identify more ways to increase redemption of WIC foods within the program and are actively partnering with retailers to bring this to life.

WK Kellogg is committed to creating cereals that meet WIC’s nutritional requirements, including its entire line of whole grain Frosted Mini-Wheats and the first and only organic whole grain cereal, Kashi Organic Toasted Oats and Honey.

What is WIC?

  • USDA's Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) supports the health of low-income women, infants, and children up to age five. The WIC Program provides nutritious foods to supplement diets, information on healthy eating, and referrals to health care.
  • Cereal is among the foods included in the WIC program and can play an important part in providing nutrients that may be missing from many diets.

Hear why WIC moms love Kellogg’s WIC Cereals

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